New brochure highlights the strong points of the Strongpoint™ door
In full colour and extending to 36 pages, the brochure combines clear layouts, straightforward messaging and a vast array of images of doors, both in situ and for illustrative purposes. Aimed at the consumer, the brochures are a superb sales tool for Lancashire Trade Frames’ customer base.
Mark Rowland, MD of the business, said, “We wanted to get the balance of information just right and we’ve done it. We’ve made key features like Secured by Design capability and our choice of Ultion locks highlights in the brochure. We’ve included the technical aspects that go into making great doors without overloading the rear with jargon. And we’ve made sure that the aesthetics of each door style stand out too.”
Finding a way to differentiate a door offering in a crowded and competitive market is a challenge, but Lancashire Trade Frames have made a selling point of their common-sense approach. The doors that feature in the new brochure – be they classic, contemporary or urban in design – all have the highest standards of build, finish, security and insulation. Mark Rowland again, “Our doors are important purchases for homeowners. We want them to have everything they need to support their decision-making process, and when the decision is made, we want them to be completely satisfied with the result. That’s only possible if you combine the right marketing materials with the right doors.”
The new brochures, which fit seamlessly into the rest of the Solid Sense™ literature suite, can be overprinted with installer details, giving installers the advantage of presenting the Strongpoint™ range as their own.
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