Solid Sense – New Literature Range
The good folk of Lancashire are known for plain speaking. It’s a tradition that Bury based, Lancashire Trade Frames were happy to continue in their new suite of literature. The brochures are collectively known as the Solid Sense range, a name which illustrates the fabricator’s approach to doing business: excellent products, well made, with great service and sensible prices.
LTF sell to the trade and to all sizes of business. Even though they are rightly proud of their new marketing materials, the Solid Sense range is not LTF branded. They have recognized a need for installers and builders to have literature that is tailored to their own brands and which also meets the needs of consumers. There are five brochures currently, covering casement windows, sash windows, conservatories, composite doors and bi-folding doors, with more ranges coming soon. Each brochure presents the facts in clean and simple, jargon-free language, designed to appeal to today’s homeowners.
People in Lancashire aren’t daft. They know a good thing when they see it, so LTF have trademarked the Solid Sense name and that of the products within the range. Now consumers have brands they can refer to and recommend to their friends and neighbours: StrongPoint doors, Sanctuary conservatories, FlowFold bi-folds, OutLook windows and SmartSash vertical sliders. Throughout the brochures there is a consistent feel, tone and appearance, designed to appeal to consumers who are both aspirational and practical.
Lancashire Trade Frames will be offering overprinted stock to all key customers and are now starting to promote the Solid Sense range directly to consumers through various channels. Talking about the new initiative, LTF Managing Director, Mark Rowland, said, ‘This is plain speaking at its best. The new brochures treat consumers as intelligent individuals and give them the facts they need to make smart purchasing decisions. We know that our customers will see real benefits and stronger brands because of this literature.’
For more information about us, our new literature or our plain-speaking approach, contact David Rockey – DavidR@lancashiretradeframes.co.uk